Latest Houseplant Statistics in the Age of Plantfluencers and Plant Parents

Houseplants have undergone something of an image transformation over the past 20 to 30 years. Back in the 20th century, cultivating houseplants was seen as an activity for people of a certain age, a hobby that children could certainly pursue with their grandparents, but would then banish from consideration, at least for 50 years or so until they had grandchildren of their own.

Then sometime around the turn of the millennium, things started to change. It’s hard to say whether it was part of a growing awakening to the natural world and a wish to connect with it or a simple change of fashion that is unfathomable to explain. But suddenly, younger generations were starting to take an interest in houseplants.

This was no mere passing fad. Over recent years, there have been almost as many videos shared on Tik Tok and YouTube about looking after houseplants as there have been about cats knocking them over. Here, we take a look at the latest houseplant statistics in terms of who is buying them and why, as well as the most popular houseplants and the most commonly reported problems with their care.

Plant Plant

Popularity of Houseplants Continues to Soar Among Green-Fingered Millenials and Gen-Z

The oldest millennials are now nudging 40, while Generation Z are entering the workforce and setting up home on their own. The Gen-Z cohort is as enthusiastic about houseplants as the millennial generation. But the motivations behind their enthusiasm run a little deeper than you might think.


Yes, today’s 20-somethings are eco-conscious and understand the benefits of houseplants in terms of stress reduction and improved indoor air quality. But houseplants also satisfy their nurturing instincts. Younger generations are delaying parenthood longer and longer, but seven out of 10 millennials describe themselves as “plant parents.”

In the past, they might have instead opted for a cat or dog, but with economic conditions forcing so many to rent, that is not always an option. Forget fur babies, today it is all about the plant babies.

The Plantfluencer Generation

  • 70 percent of millennials identify as plant parents
  • 81 percent say plants improve their mental and physical health
  • The average plant parent has killed seven plants after bringing them into their home
  • 56 percent say they sometimes feel anxious about their plant baby’s wellbeing
  • 20 percent regularly ask a plant sitter to take care of their plant babies while they are away

Young houseplant owners take their responsibilities seriously, from asking family and friends to “plant sit” if they are away from home to experiencing feeling of anxiety over getting the light and watering just right.

That might make it sound as if plant parenthood is more hassle than it’s worth, but survey data suggests otherwise. Most people with children or indeed pets will tell you that the positives outweigh the negatives, and it seems that millennial plant parents feel the same. More than four out of five say they feel their mental and physical health has improved since taking on the responsibility of plant parenthood.


Regional variations

Keeping houseplants is a pastime that is enjoyed across the US. There is no significant difference from north to south or east to west in terms of the popularity of “plant parenthood.” However, there are some interesting variations when it comes to which houseplants are popular from one state to the next. The team at All About Gardening ran some search data analytics to find out which plants are most popular in which state.


The first thing that the data illustrates is that Thomas O’Rourke’s “finger in the air” run down on the top trending houseplants across the US is absolutely borne out by the data. The five plant variations that he mentioned all feature in the state-by-state analysis.

  • Swiss Cheese Plant is the top ranked houseplant in 16 US states. It is particularly popular in New England, but was also ranked number one in Alaska, Californi, Hawaii, Minnesota and others. It is definitely America’s dream house plant right now.
  • The Chinese Money Plant is generally more popular in the west. Six states ranked it as their favorite, including Washington, Oregon and Nevada. It is also the top plant in North Dakota, Georgia and Missouri.
  • The Fiddle Leaf Fig is second only to the Swiss Cheese Plant in terms of popularity. Seven states named it as the number one houseplant. It has a lot of fans in the south east, specifically South Carolina, Tennessee and Alabama, but also in the midwestern states of Iowa and Wisconsin.
  • String of Hearts has won the hearts of plant parents in Louisiana, Michigan and Maryland.
  • Five states, including Pennsylvania, New Jersey and Illinois placed a type of succulent at the top of the list.

That still leaves plenty of states, including some of the most populous including Florida and Texas that have very specific preferences when it comes to houseplants.


The Sunshine State went out on a limb - and a prayer. The most popular houseplant here is maranta leuconeura, better known as the Prayer Plant. It is so called due to its diurnal rhythm, whereby the leaves lie flat during the day and then rise and curl into an erect position in the evening - as if they have fot up in time to pray for evening vespers. They are easy to grow from cuttings - much easier than growing from seed in fact - so are great for sharing with friends, which seems to be the trend that is still going around in Florida.

Texas, along with its neighbors Arizona and Colorado gave a thumbs-up for the Calatheas. These gorgeous houseplants arre famed for their large leaves and beautiful summer flowers, which can come in a variety of colors. They favor low indirect light and high humidity, so if you have a spare space in the bathroom that might benefit from a houseplant, this could be just what you are after.

Finally, we cannot let this state by state review go by without sparing a word for the people of South Dakota. The favorite houseplant there is none other than Devil’s Ivy. So called because of its almost indestructible nature, it is, perhaps, the ideal plant for those who are not naturally green-fingered. The plant can grrow more than six feet high if you give it something to cling on to, but don’t expect any flowers from this on. If it does happen to flower, take a photograph quickly - the last one reported to do so in cultivation was in 1964!